Projects That Shaped My Path
This page features a curated collection of projects I’ve worked on during my time at George Brown College, where I had the opportunity to apply marketing and digital media concepts in real-world scenarios. From developing multi-channel campaigns to designing user-focused content and crafting strategic brand solutions, each project reflects both my creative approach and analytical thinking. These experiences have helped me grow not just as a student, but as a digital media professional ready to take on new challenges. I invite you to explore the work, see the process behind each outcome, and get a glimpse of the professional I am today.
DIGITAL MARKETING STRATEGIST – Kweisya | George Brown College
This six-week data-driven digital marketing campaign was strategically developed and presented to the client, integrating SEO, social media marketing, influencer collaborations, and email automation to enhance brand visibility. The campaign proposal featured Meta Ads, organic storytelling, and keyword-optimized blogs to drive audience engagement, alongside a 7-part email marketing funnel designed in Mailchimp with segmentation and A/B testing. Affiliate partnerships and barter influencer deals were outlined to amplify brand reach, while Google Analytics & Meta Business Suite were incorporated for performance tracking. Additionally, event marketing strategies with QR code tracking ensured measurable audience engagement, making this a comprehensive blueprint for digital success.
DIGITAL MARKETING CONSULTANT – Relive Retreat | George Brown College
A comprehensive digital marketing audit was conducted for ReLive Retreat, focusing on SEO analysis, UX enhancements, and conversion optimization to improve the website’s performance. A multi-channel strategy was developed, incorporating Google Ads, social media enhancements, and referral marketing programs to drive engagement and bookings. The proposal included AI-driven personalization for email marketing and automated CRM sequences to boost customer retention. Additionally, SEO-friendly landing pages were designed using schema markup and structured data to enhance search rankings. To optimize conversions, Google Tag Manager tracking and heatmap analysis were implemented to identify and fix bottlenecks. The strategy also recommended automated chatbots and AI-driven customer support, ensuring a seamless and engaging user experience.
CONTENT CREATOR AND DESIGNER – Porchie’s Candies | George Brown College
For the Porchie’s Candies project, I played a key role in developing the creative ideas and designing the content marketing posts, while my team handled the writing. My contributions focused on crafting engaging visuals and concepts that would resonate with the target audience health-conscious consumers, parents, and busy professionals. The posts were designed to boost brand visibility and drive traffic to the website. These images are the post I’ve worked on for my team. Our strong visuals secured third place in class, showcasing the impact of creativity in conveying the brand’s message.
PRODUCT LAUNCH & MARKETING CAMPAIGN DEVELOPER – Maple Leaf Foods – Probiotic Gourmet Blend Seasonings | George Brown College
I led the design of product packaging and social media visuals for the launch of Maple Leaf Foods’ Probiotic Gourmet Blend Seasonings, contributing to a fully integrated marketing campaign. The campaign spanned email marketing, social media contests (#GutHappyPlateHappy), radio ads, Connected TV, DOOH placements, and in-store sampling at major retailers like Walmart and Sobeys. This hands-on experience allowed me to work across the entire marketing funnel, from product development and branding to multichannel promotions, while targeting health-conscious consumers with a focus on gut health and flavorful eating.
If any of these projects align with what you're looking to achieve in your business or brand, I’d be happy to discuss how I can bring the same level of strategy, creativity, and attention to detail to your next initiative. I offer services ranging from digital marketing strategy and content design to social media management and brand consultation, all tailored to meet your specific goals.
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Whether you're a startup, small business, or personal brand looking for support, I’m ready to collaborate and deliver results. Reach out via my contact page to start the conversation. Let’s work together to turn your vision into something impactful.