Experience & Collaborations
Every opportunity I’ve had, whether through internships, independent consulting, or creative collaborations, has shaped me into the professional I am becoming today. These experiences allowed me to take theory into practice, lead real-world projects, and deliver results that strengthened brands, built digital presence, and created meaningful impact.
​
From developing brand strategies and building websites to managing content direction and designing user experiences, each role reflects not just the skills I’ve gained, but also the trust placed in me by clients and organizations.
​
This section is a showcase of the work I’ve done, the challenges I’ve embraced, and the solutions I’ve delivered, all of which continue to fuel my growth as a marketer and creative professional.
Darshan Maru
Portfolio Website Design & Development
Darshan Maru | Mumbai, India
July 2025 - August 2025
Link to my work: https://www.dmclicks.com/
Designed and developed a complete multi-page portfolio website for Darshan Maru, a Mumbai-based photographer, with the goal of creating a digital presence that reflected his creative style and elevated his brand.
​
The website featured a clean, visually engaging layout to showcase his photography, paired with compelling, brand-aligned copy that told his story and highlighted his expertise. The site was structured for intuitive navigation, ensuring visitors could seamlessly explore different photography categories while experiencing a professional and cohesive flow.
​
Close collaboration with the client allowed for ongoing refinements to design and messaging, ensuring the final site fully captured his creative vision.
The result was a visually polished and user-friendly portfolio website that strengthened Darshan Maru’s online presence and positioned him as a professional photographer in a competitive market.
Brand Strategy & Creative Direction
Equilign Aligners | Mumbai, India
July 2025 - August 2025
Developed a complete brand strategy and creative direction for Equilign Aligners, positioning it as a modern, premium, and lifestyle-forward dental aligner brand. The work focused on building a cohesive identity that would resonate with both professional and consumer audiences.
​
Responsibilities included crafting brand positioning and audience segmentation to define the market approach, along with designing a box concept and messaging that created a premium unboxing experience. Developed brochure direction tailored for luxury placements and professional credibility, and outlined booklet flow to support both product catalogs and user manuals with clarity and sophistication.
​
To strengthen Equilign’s digital presence, built a social media strategy with defined content pillars, posting structure, and a visual style that reflected the brand’s aspirational tone. This integrated approach ensured consistency across all touchpoints and reinforced Equilign’s identity as a premium lifestyle brand.
​
The result was a comprehensive brand strategy and creative roadmap that equipped Equilign with the tools to present itself as modern, credible, and relatable to diverse target audiences.
Equilign Aligners
Maico Enterprise Inc
Website Development & Copywriting
Maico Enterprise Inc | Tokyo, Japan
May 2025 - August 2025
Link to my work: https://maicoenterprise.co.jp/
Led the complete website development for Maico Enterprise, a Tokyo-based company, overseeing every stage from concept to final delivery. The work required balancing creative direction, technical execution, and client collaboration to deliver a cohesive and brand-aligned digital presence.
​
Responsibilities included structuring the site architecture for clarity and usability, writing persuasive and consistent copy across all pages, and selecting imagery that reflected the company’s professional tone. Careful attention was given to content flow and layout, ensuring a seamless visitor journey from entry to conversion.
​
Reviewed layout and content flow to optimize user experience and conducted thorough quality assurance checks before launch, ensuring responsiveness, functionality, and design consistency.
​
This end-to-end leadership role resulted in a fully developed, visually cohesive, and strategically aligned website that elevated Maico Enterprise’s digital presence and delivered a professional, user-friendly experience for its audience by positioning the company with clarity and impact.
Website Copywriting & UX Consultation
Elysian Refined Oil Products Trading LLC | Dubai, UAE
April 2025 - May 2025
Link to my work: https://elysian-uae.com/
I worked with Elysian, a Dubai-based brand, providing end-to-end website copywriting and UX consultation to strengthen their digital presence and ensure the brand’s values were clearly communicated online.
​
The work began with a review of the existing website to identify gaps in messaging, content flow, and navigation. I then wrote brand-aligned copy across all pages, enhancing storytelling and guiding visitors through a clear, engaging journey that built trust and highlighted Elysian’s offerings.
​
In addition, I conducted a comprehensive UX review, recommending improvements to navigation, calls-to-action, and overall user flow. By combining persuasive content with strategic UX insights, I helped Elysian establish a cohesive, professional, and approachable online presence that resonated with their audience.
This collaboration gave Elysian a refreshed digital identity that balanced creativity with functionality.
The website now not only communicates the brand’s story effectively but also provides a seamless user experience that supports long-term growth.
Elysian Refined Oil Products Trading LLC
Nicole Gallucci
Pinterest Platform Strategy for Nicole Gallucci
In Good Company Marketing Inc | Toronto, Canada
April 2025 - May 2025
Link to my work: https://drive.google.com/drive/folders/1mmezPj6JVYgkdfDKP_SyTJq43dipvepl?usp=share_link
I had the opportunity to work with Nicole Gallucci, a Global Business Coach, Best-Selling Author, and Professor of Entrepreneurship, Leadership, and Marketing, to review and elevate her Pinterest presence.
​
Nicole’s goal was to align her Pinterest account with her broader brand identity as a thought leader in leadership, creativity, and empowerment. I conducted a full platform review, identifying gaps such as inconsistent visuals, lack of content pillars, and brand confusion due to multiple accounts.
​
From there, I designed a Pinterest Organic Strategy to position her as a global voice in leadership and branding. My recommendations included: developing clear content pillars (inspiration, education, empowerment, and personal storytelling), creating SEO-optimized evergreen pins, and establishing a consistent posting rhythm of 6–10 pins per week.
​
To bring the strategy to life, I created a Pinterest mock-up with sample boards and pins that reflected her brand energy, bold, clean, and empowering. This new direction positioned her Pinterest not just as a content hub, but as a visual brand experience designed to inspire and attract her audience long-term.
​
This experience strengthened Nicole’s brand alignment on Pinterest while giving her a roadmap to turn the platform into a space for authentic connection, discovery, and thought leadership.
Digital Media Marketing Intern Peachey Clean
George Brown College | Toronto, Canada
January 2025 - April 2025
Link to my work: https://pin.it/1hzBJoEdX
​
I am happy to share I had the opportunity to work with Peachey Clean, a professional home and office organizing company based in Brighton, Ontario, as part of a 4-month internship through George Brown College.
​
Founder Dana Kinnear wanted to clarify her brand, often mistaken for a cleaning service, and connect with the right audience. As part of our student marketing team, I helped shape the digital strategy, with a focus on rebranding Peachey Clean as a lifestyle-driven, judgment-free organizing service.
​
I proposed and led the launch of Pinterest as a new platform, recognizing its potential to showcase visually inspiring, searchable home organization content. After gaining approval, I designed and scheduled three months of pins using Canva, each created to inspire and reposition the brand.
​
In just one month, our Pinterest reached over 4.2K monthly views, becoming the top-performing platform. More importantly, it helped reintroduce Peachey Clean to the community in a fresh, authentic way.
​
If you're a small business owner or entrepreneur looking to elevate your brand online, I’d love to contribute towards it's growth. Whether it's through strategic content creation, platform-specific marketing, or giving your brand a fresh visual direction, I bring both creativity and a strong understanding of what connects with audiences. I'm open to new projects and collaborations.
So if my work with Peachey Clean sparked any ideas, let’s connect and bring your vision to life.